How to Create Effective Facebook Events

You’ve spent all that time organising your event now you have to promote it and what better way than by creating an event on the worlds most popular social network – Facebook.

Facebook events are a great way to attract, engage and retain your audience. Most people have their Facebook events connected to their smartphones meaning you can keep them in the know without doing much leg work.

You have to know how to plan, coordinate and spread awareness of your brand through this tool. Use Facebook Events in a way that will benefit you and your customers.

In this post, we’ll give you 12 ways on how your brand can get the most out of Facebook Events and actually get people to attend:


1. Use an Eye-Catching Event Photo

You event photo should be eye-catching, relevant and compel people to want to fid out more. Ideally the purpose of your event should be clear from the photo.

One of the biggest mistakes is to include text in an image. Remember, your event photo will be displayed in multiple places and will be cropped depending where it will be displayed. Facebook recommends using the dimensions 1920×1080.or put another way a 16:9 ratio.

We recommend using Landscape to resize, crop and adjust images. This free tool not only allows you to create the perfect size image for Facebook but for other social networks too.


2. Name Your Event

This may sound obvious but you’d be surprised to know how many people get this wrong. If you’re promoting Mother’s Day don’t just use the title ‘Mother’s Day’. You have 64 characters to give it an attention grabbing name, something like ‘Spoil your mum this Mother’s Day at the Plough Inn’

Naming your event helps it stand out and makes it easier for people to remember.


3. Use Facebook Recognized Venues

You can either enter your events location manually or you can enter the name of the venue on Facebook. We suggest the later because when people hover over the name of the location in your post the venue page will pop up. If your event is at a venue that’s not yours it will give them the opportunity to promote your event as well, since you’re highlighting their business.


4. Set Start Time and an End Time

This is as not stupid as it sounds. Facebook requires you to fill in a start date but setting an end time is optional. Setting an end date is often overlooked and if your event is spanning multiple days Facebook will end your event three hours after the starting time.


5. Write a Clear and Thorough Description

Give important details of your event such as pricing, special guests, the schedule and try to make it compelling as possible.

Two of the biggest mistakes we see are event descriptions with either one line or reams of text. You’re never going to sell your event in one line and you’re going to lose peoples attention with an essay. If you have lot’s of information then include a link in the description to drive traffic to your website.


6. Use Keywords For Tags

Adding relevant tags allows Facebook to optimise and recommend your event to users based on their interest, so try and use as many as possible. All you need to do is start typing relevant keywords and Facebook will give you suggestions. Also indicate whether your event is free and kid friendly.


7. Tickets

If you charge for your event make sure you add the url to your ticketing website. You want as many people as you can to buy tickets and to buy them as early as possible. If you don’t have a ticketing website don’t add in your own website add it in the Description instead.


8. Let People Post on The Event Wall

If you’re creating a public event you have the option to only allow hosts to post on the events wall. Leave this unchecked as the more active the event looks, the more excited people are going to be about it. It’s a great way to spark a conversation and answer questions, serving as FAQ section for your event.

Be as active as you can and reply to each post to create a sense of community.


9. Add a co-host

Facebook allows you to add co-hosts to your event. Your co-hosts are able to edit the event and add it to their calendar so they can promote it too.


10. Pin a Post to Your Event Wall

Pin your post to the top of your Facebook Events wall, so it gets priority over everything else. It’s a great way to display updates for the event, start a countdown or list other important information.


11. Schedule Events Ahead of Time

The earlier you can get your event on your Facebook Events page, the better. It will give you more time to promote your event and your followers will be able to look at what you have coming up and plan accordingly.


12. Create a Sense of Urgency

In order to get people excited about your event, create a sense of urgency. People will be much quicker to attend or accept your invitation if they feel like they’ll miss out if they wait.

You can create a sense of urgency by limiting the amount of available tickets, setting a RSVP date or offering an early bird special.


Are You Using Facebook Events Yet?

Facebook Events are a great way to reach out to new and existing audiences, especially with the launch of their standalone Events for Facebook app this year.

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