Tips for Writing a Small Business Owner’s Biography

In today’s climate, with all the different companies competing for your attention, a company bio is not only essential but, if written well, serves two purposes. A well-written company bio will inform your audience about your company and will be the first piece of sincere branding that you will have. There is a caveat: it has to strike a chord with your audience! 

We break down how to write a company bio through our sample below. The first portion of the company bio tells us every essential detail about the company, such as:

• Name of the company
• Services the company provides
• Location of the company and/or where the company provides its services
• A quick introduction of the owner. (We will get to the owner in the last part of the company bio sample. Remember, it’s all about the company right now.)

Names and organisations in this sample company bio have been changed for privacy. 

Originally established in 1979, Lenny & Squiggy’s Motor & Home Upholstery delivers high-quality workmanship with old-school one-on-one customer service. The company serves the areas of East Grinstead, including Forest Row, Lingfield, Cowden, Dormansland, Sharpthorne, and Horsted Keynes. 

If it involves fabric, Lenny & Squiggy’s Motor & Home Upholstery can reupholster and restore anything to its original peak of perfection. However, staying with the integrity of the piece is an essential part of owner Barry Sierra’s mastery. This is especially critical in antique restoration — being accurate in the history or era the piece was created is what sets Lenny & Squiggy’s Motor & Home Upholstery apart from the rest. 

Whether it’s designing a custom headboard to the client’s specifications or reupholstering the interior of a 1965 Jaguar with hide interior, Lenny & Squiggy’s Motor & Home Upholstery is one of the leaders in the reupholstery and restoration industry. The company also provides upholstery services for the marine and boat industries. 

This portion of the company bio sample gives the audience details as to why we should do business with them and, at the same time, a quick rundown of some of the work they have done. This is where the audience gets to see the company’s credibility, eliciting excitement and the desire to do business with them. This company bio sample also includes what the small business does for the environment and sustainability. 

For those who know quality, eight-way hand-tied coil spring systems are essential to high-quality craftsmanship. This technique takes more precision but will make the furniture piece last another lifetime. The company prides itself on its expertise in this area, as well as diamond tufting, channel backing, convertible tops, decorative trimming, and motor headliners. 

The company works with all types of fabric, offering clients a vast selection of top-of-the-line brands such as Kravet, Brunschwig & Fils, and performance fabric Crypton, which is very popular among clients with pets and small children who still want beautifully upholstered furniture. 

After being in business for over 40 years, the company has collected quite an impressive list of clients. The company has also worked extensively in the commercial sector, working with establishments and organisations such as, British Airways, and Gordon Ramsey – and the list goes on. 

Lenny & Squiggy’s Motor & Home Upholstery is a sustainable business and offers free pick-up and delivery.

Since you are writing about a company, you need to understand that although it is not human, it would not exist without the owners who created it. But like parents are about their children, the last portion of this company bio sample is about the company’s owners.

Barry and Jocelyn Sierra are partners in business and in life. In 1976, when Barry was barely out of school, he started apprenticing at Ketchum’s Motor Upholstery for Charles Ketchum. In 1983, Barry opened up his own upholstery business — then, in 1988, Jocelyn began working for Barry. Jocelyn did upholstery and restoration work on both furniture and cars. 

In 1993, Barry and Jocelyn got married. They have a close family, which includes two kids, Matthew and Nadine; two collies, Spot and Maisey; and, of course, a business known as Lenny & Squiggy’s Motor & Home Upholstery. In their free time, both Barry and Jocelyn are passionate about preserving our wildlife and natural resources.